Redefining Artistry!
SAFA Jewellery, a division of the SAFA Group of Companies, is a renowned brand with majestically royal jewellery collections and finest range of traditional jewellery, contemporary designs, antique pieces, and custom-made jewels crafted to spell luxury and sheer elegance. Clarus Designer Jewellery, the premium boutique of SAFA group, is an exclusive designer store for ultra-modern jewellery designs. Clarus mirrors the notion of "New World, New Women, and New Jewellery." All the stores are enriched with priceless ornament collections that are beautiful works of art, and are carved out of authentic gold and precious stones to make anyone look absolutely ravishing!
Vision
SAFA jewellery envisions creating unique and stylish ornaments that allow individuals to express themselves and cherish joyful moments. A value-based approach will always be relied upon in business operations with the goal of attaining significant market growth while maintaining a strong social commitment. Embracing excellence and quality standards will lead Safa to becoming a world-class jewellery maker.
Mission
SAFA jewellery is dedicated to delivering stylish and premium fine jewellery that conveys a message. Safa's core principles of quality, openness, and trust work as solid pillars to guarantee customer pleasure. Artfully produced jewellery will make an effort to satisfy the diverse preferences of the customers.
